2015 is a very special year for all of us in EAME as it marks the 20th anniversary of Check Out for Children (COFC) our partnership with UNICEF.

Building on this outstanding success, the Road to Awareness campaign, in its 6th anniversary year, will again revolve around our now legendary cross-regional bike ride. We need your support to achieve our fundraising goal for UNICEF.

The 2015 Road to Awareness challenge in Belgium & The Netherlands will take place on the 5th of September 2015. This year we will make a bike tour from Brussels Airport or Amsterdam Airport to the NHTV University of Applied Sciences in Breda and you can choose between 2 distances: 50 km or 100 km. You don't have to bring your own bike, we supply the bikes but if it makes you more comfortable you may bring your own bike. Lunch will be served during the ride and a UNICEF ambassador will be present during the cocktail to receive the collected funds.

The 2015 Road to Awareness campaign aims to raise at least $30,000 to support UNICEF in the Water Sanitation and Hygiene (WASH) projects.

With the $30,000 raised by Starwood Hotels Belgium, Starwood Headquarters EAME and Starwood Hotels The Netherlands associates, together we will be able to help UNICEF to provide clean drinking water and proper sanitation facilities for children and families across Africa and the Middle East.

UNICEF works in more than 100 countries around the world to improve water supplies and sanitation facilities in schools and communities, and to promote safe hygiene practices. In emergency situations, UNICEF also works to quickly provide children and their families with the vital water and sanitation services they desperately need.

The Middle East and North Africa is the most water-scarce region in the world, and two out of five people without access to safe drinking water live in Africa. Funds raised at your hotel, will be helping UNICEF reach some of the most vulnerable children across Africa and the Middle East.

We will gather at 08:00 am for our trip and will conclude this inspiring day with a festive cocktail.

See you on the 5th of September in Amsterdam!


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You just need to follow 6 simple steps to participate in the Starwood Bike ride for UNICEF on the 5th of September 2015. You can choose to start from Brussels Airport or Amsterdam Airport and all will finish at NHTV in Breda.

Sign in here to join the Starwood Bike Ride for UNICEF. Sign In > 

Download your Sponsoring Form to register. 

Find people and/or organizations that can sponsor you.

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Participate and bring along your best mood on September 5th.


Celebrate after the finish! We would like to thank you for your participation and celebrate the results of our team efforts.  Join us for drinks, delicious bites, an award ceremony and music. This is the perfect event to open the doors to a great future within Starwood Hotels & Resorts.

Learn more about the relation between Starwood Hotels & Resorts and UNICEF.

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